Hi, I'm Alex
Hi, I'm Alex
the guy behind the lens (and occasionally behind a drone, or flat on the floor to get that shot). I started How Lucky because I believe love deserves to look cinematic — not just staged or pretty, but full of feeling, movement, and meaning.
the guy behind the lens (and occasionally behind a drone, or flat on the floor to get that shot). I started How Lucky because I believe love deserves to look cinematic — not just staged or pretty, but full of feeling, movement, and meaning.
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Wallace Wedding - Laguna Beach, June 2022
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On A TV Show Set - Los Angeles, March 2020
Where I've been
Where I've been
Originally from the Highlands of Scotland (Inverness, if you know it!), I’ve spent the past decade chasing stories and good light across the U.S. I lived in LA for over four years, where I cut my teeth on some of the biggest sets in the game — from Super Bowl commercials to Adele music videos. Along the way, I worked on creative campaigns for global brands like Sony, DJI, Adidas, and more.
Originally from the Highlands of Scotland (Inverness, if you know it!), I’ve spent the past decade chasing stories and good light across the U.S. I lived in LA for over four years, where I cut my teeth on some of the biggest sets in the game — from Super Bowl commercials to Adele music videos. Along the way, I worked on creative campaigns for global brands like Sony, DJI, Adidas, and more.
Why I Do It
Why I Do It
As much as I loved the big sets and bright lights, I realized my favorite moments were the raw, real ones — the kind you find at weddings. That’s where How Lucky was born. A place where I could bring all the cinematic expertise, without the Hollywood ego. I’m here for the stolen glances, the teary dads, the tipsy dance moves, and the epic champagne sprays. Whether you’re eloping in the Catskills or throwing a black-tie bash in Italy, I’ll bring the big-production energy — without the big-production price tag.
As much as I loved the big sets and bright lights, I realized my favorite moments were the raw, real ones — the kind you find at weddings. That’s where How Lucky was born. A place where I could bring all the cinematic expertise, without the Hollywood ego. I’m here for the stolen glances, the teary dads, the tipsy dance moves, and the epic champagne sprays. Whether you’re eloping in the Catskills or throwing a black-tie bash in Italy, I’ll bring the big-production energy — without the big-production price tag.
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Attending A Scottish Friend's Wedding - Austin TX, 2023
Let’s make something unforgettable.
Book Your Free Consultation
Book Your Free Consultation
No pressure. Just good vibes.
No pressure. Just good vibes.
How Lucky Creative
How Lucky Creative
© 2025 Each Albannach, LLC. All Rights Reserved.
© 2025 Each Albannach, LLC. All Rights Reserved.